Faith & Liberty Discovery Center
The Faith and Liberty Discovery Center invites visitors of all backgrounds to discover the relationship and role of faith and liberty in fostering core American values and to discover what these values mean for themselves. It is an immersive experience led by a diverse team of top historians, religious experts, and legal scholars from across the nation who help give shape to the Faith and Liberty Discovery Center’s narrative experience, while also ensuring full historical accuracy.
Role: Creative Director, Media Director
Lead Design and Technical: Oscar Ma, Michael Cafarelli
Creative Team: Chris Fung, Jenny Pachuki, Harry Borelli, Robert Vinci, Delia Denson, Aleen Kim, Adrian Castineira, Emily Schmitz, Alex Komin, Dasul Kim, Crystal Law, Nate Buchik
Partnering Studios: LoyalKaspar, Tru Films, Moey, Hadley Fabrication
Role
My first major museum as creative lead across every gallery. I worked closely with a phenomenal team of creatives, project managers, content experts, filmmakers, editors, UX designers, creative developers, and our Executive Creative Director, Jake Barton, to build a cohesive collaboration of digital engagements. I directly oversaw all shoots, creative prototyping, and final execution up to install, often creating bespoke content on-the-box as needed.
Let Your Light Guide You
Visitors pick up a lamp at the beginning of their journey and use it throughout the galleries to engage with exhibits. Content throughout the galleries are responsive in surprising ways, and visitors may collect specific content that inspires them. Visitors can see the result of their engagement in a unique visualization, and access their collection post-visit.
Welcome to FLDC
The first thing users get to experience when they enter the museum is a bespoke film that hears the thoughts of paid non-actors to come and share their thoughts on the core foundations on the Discovery Center: Faith, Love, Liberty, Hope, Justice, and Unity.
Roots of Faith
The Roots of Faith film is a large format ultrawide projection that immerses viewers in the events leading up to the founding of Philadelpha, and the stuggles of William Penn, and those like him, as they escaped religious persecution, and built their own safe space in the new United States of America. Special shout out to Oscar Ma and Christopher Fung, who played an instrumental role in designing this piece, and supporting it through to completion.
Liberty's Light
Working in close partnership with the amazing creative talent from LoyalKaspar, Liberty's Light is a fully immersive and interactive 300 degree space that invites visitors to raise their lamps and take part in a direct participation of the founding of Pennsylvania. This experience includes the trials of William Penn, harrowing sea adventure, and eight interactive vignettes that allow participants to fight slave trading, social injustices, and lay the values that William Penn sought to instill in our nation.
Unity
Saving one of the best experiences for last, we invite the users to one last engagement before they depart the center. By raising their lamps once again, users will see the culmination of their collected elements through the museum appear before them on a wall of particle-driven imagery. As more users enter the experience, the imagery grows to demonstrate the collective experience from all the visitors. Fun fact: this project was among the most confusing, because it was also built in the game engine called Unity, and was frequently misrepresented in scheduling.
Beacons & Artifacts
Even the purely infographic driven content was built with interactivity in mind. Leveraging a huge historic library of speeches, video, and audio from powerful figures across the founding of our country, we designed touch wall based Beacons where users could explore iconic figures freely. The artifact animations symbolically represented specific iconic moments of history that corresponded with the primary museum values.
Testimonies
We worked with Tru Films to find real people with their own stories of hope and faith, and asked them to share with visitors of the museum, who could sit beside realistically shot films of them and hear first hand the incredible realities these real people went through.
Video is not included here out of respect for the original speakers.
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